• iab
• 12 Jun, 2019

Commercial applications of augmented reality have been growing for some time now. Since at least the late 1990s, when the NFL cast the first yellow line marker overlay on TV, consumer appetite for this type of perceptual enhancement has risen rapidly. The smartphone era opened the door to new and creative uses for AR, and significant investments in both AR-related hardware and software solutions has opened the door for new forms of storytelling, drawing the interest of marketers.
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